This helps us show you local ads and other ads that you might prefer.
We also might customize ads using other information about you, such as your profile information your mobile device location (if location features are turned on) your IP address or the apps installed on your device. For example, if you search for a specific term, we may show you promoted content related to that topic. When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you.